Christmas and New Year are just around the corner promising parties and festivities galore, and we think this can be a brilliant time to enhance your appeal. With planning, promotions and a focus on customer engagement, there are lots of ways to turn the colder months into a profitable period.
Here we run down some beauty salon tips for this winter that are bound to have you booked up!
Plan Ahead
It might sound obvious, but considering how to maximise your capacity at the best times is one of our best beauty salon tips during winter.
Consider asking your staff to work a bit more during the build-up to Christmas when people are out and about spending money and repaying them with downtime in the New Year when sales might naturally flag a little.
By doing this, you can enhance your capacity offering without risking staff burnout meaning everyone’s a winner!
Winter Promotions
Who doesn’t love a bargain? Whether it’s encouraging someone to feel their best at a family gathering, dazzle at a work Christmas party, or shine on New Year’s Eve, a well-publicised and timely special offer is a great way to attract beauty salon customers this winter.
Enticing your customers with an irresistible promotional offer is also the perfect way to launch a new range of products or services you might have been planning.
You could even try a loyalty card, rewarding your existing customers and encouraging new ones to try your service. If it’s a hit, your exclusive offer becomes a gift that keeps on giving and retains new customers all year round.
Touch Ups and Healing Treatments
As the days get colder and the nights get longer, it can get tricky for some to look their best. Dry skin is more common in colder weather, so more attention is needed in these areas.
That’s why encouraging your customers to keep looking amazing with touch-ups or healing treatments is definitely one of our top tips for attracting customers this winter.
Gift Vouchers
We’ve all got that one person in our life who’s a nightmare to buy presents for, so your customers will too. For that reason, why not offer gift vouchers? A well-presented gift card is an ideal present idea for your customers’ loved ones.
It might be a festive mother-and-daughter treat or a pre-night out pamper with friends. Whichever avenue you take, incentivising your clients to give their nearest and dearest the parlour experience is a surefire way to attract beauty salon customers this winter.
If vouchers aren’t your thing, or if you’re already using them, it might be worth trying pre-packaged gift-sets offering some take-home products for your clients to purchase.
Be Smart with Your Pricing
You might be tempted to raise your prices in January as part of a ‘New Year, new pricing’ business move, but the post-December blues isn’t going to be the best time to start asking your customers for more cash.
If you’ve been considering raising your prices, by doing so before Christmas, instead of after, you might be more likely to appeal to the festive ‘treat yourself’ mindset that sees people happier to pay a premium.
Remind People of their Appointments
Christmas and New year can be hectic times of year. While we love shopping, planning and parties, booking leave and tolerating family is enough to leave anyone’s head a bit scrambled.
Think about reminding your customers of their appointments by text, email or even a friendly call. The dual benefits of making your customers feel special and reducing the number of no-shows make this a great beauty salon tip for this winter.
Make Your Salon Cosy
It can be tricky to motivate people to get off their sofas and brave the cold weather to visit your salon. That’s why one of our top beauty salon tips during winter is to make your parlour as cosy and comfy as possible.
Using cosy, festive décor like fairy lights and mistletoe or offering a selection of hot drinks and wintry snacks could go a long way to bring in customers.
You could also try fun activities with your customers; why not put up a whiteboard (or a retro chalkboard) and have each customer suggest their favourite festive song? Then, by the time Christmas comes around, you’ll have your very own customer-tailored playlist!
Prioritise Safety
While the dreaded C-word might be fading into memory (touch wood!), winter is still a time when airborne illnesses like colds and flu can be much more common. Since the pandemic, peoples’ awareness of the risks of these ailments has increased, which could damage your winter sales.
And with salons sometimes harbouring other risks like airborne dust or vapours from beauty practises, reassuring your customers that you work from a safe, well-ventilated environment can be an underrated way to attract beauty salon customers this winter, as well as keeping you and your staff safe.
Keep Your Salon Safe with VODEX
If you’re interested in creating a safe, well-ventilated environment for customers and staff, we offer a complete range of extraction products for all your needs.
Whether you’re interested in extracting dust and chemical vapours or reducing the risk of airborne viruses and illnesses, the VODEX SalonAIR® is the product for you.
If you’re not sure which product is right for you, get in touch to see if we can customise an option for you.
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